The Lab
Experiments you weren't supposed to see.
We run real-world demonstrations of how AI is being weaponised, how legacy systems fail, and what honest AI integration actually looks like. Dark humour. Real data. Made to share.
Experiment 004: We used Socratic questioning to make an AI argue against its own training
A chain of short, logical questions guided an LLM to a confident conclusion it was trained to avoid. The subject doesn't matter. The technique always works. What it reveals about AI reasoning — and the idea of AI as a judge — is what matters.
Experiment 003: We impersonated a CEO using only free AI tools
A documented walkthrough of a deepfake voice + email impersonation attack built with publicly available AI. We ran it. It worked. Here's exactly how — and what stops it.
Experiment 002: The AI phishing campaign that cost us £0
We built a targeted, personalised phishing campaign using only ChatGPT and LinkedIn. No exotic tools. No budget. The click-through rate was uncomfortable. Read it anyway.
The AI cost calculator your vendor doesn't want you to see
A realistic breakdown of what AI actually costs vs what it saves — across three real client engagements. We show the numbers including the failures. Especially the failures.
Experiment 001: We automated a whole job function. Here's what happened.
Documented in full: the workflow we replaced with agents, what the human does now, the honest time savings, and the one edge case that nearly broke everything. No spin.
Experiment 000: We predicted political affiliation from emoji use alone — 87.5% accuracy
A neural network trained on 10,000 profiles using nothing but emoji frequency, repetition, and a ten-dimension emotional taxonomy. Evaluated on 2,000 unseen profiles: 87.5% accuracy on UK party affiliation. The implication isn't about emoji. It's about every innocuous signal you've never thought to guard.
Your legacy system is not technical debt. It's a liability.
The difference between 'we'll get to it' and 'this will sink us' — and the parallel migration method that means you never have to do a big-bang rewrite again.
What bad actors know about your business that you don't
A tour of the publicly available AI tools being used to profile, target, and exploit businesses right now. The information is free. So is this article.